Research can sometimes seem extremely bemusing. Terms like “quantitative”, “qualitative” and “verbatims” are thrown around, breakdowns and demographics rear their heads and results come in piles of excel tables, which seem at first glance to be only legible by people...
By Mark Speed Introduction The issue of commissioning has hit the front pages thanks to the furore over comments made by Dominic Cummings and the way the government is procuring research. While this may not be the place to go into details here, the MRS was correct to...
Are you thinking of conducting qualitative research for your brand, but aren’t sure of the benefits? Then read our latest blog from our associate consultant, the hugely talented Mark Speed – previous Mori partner and MD of IFF research – on the...
