Recycled Cartonboard in European Markets

Perspectus Global

February 2026

This report explores how European consumers think about sustainability, packaging, and recycled cartonboard.

Based on a December 2025 survey of over 6,000 people across five European countries, it looks at what actually influences buying decisions, where knowledge gaps still exist, and how recycled cartonboard performs in terms of trust, preference, and brand perception. The findings are clear: packaging sustainability is no longer a nice-to-have, and recycled cartonboard represents a low-risk, high-credibility choice for brands operating in today’s market.

Online Survey, 9.-21.12.2025, n = 6.149, UK, Germany, Poland, France, Spain