White Paper Services
We’ve researched, designed and produced white papers for some of the biggest brands in the world. We can guide you through the full process from beginning to end, making your marketing materials shine.
Perspectus Global has written white papers for global brands, retailers and SMEs. They are in-depth marketing documents that add depth to your offering, engage with issues that are important to your clients and customers, and provide a great tool for sales.
They’re technical and detailed, and can be a brilliant way to show off how your company can “own” a sector.
We think that they’re one of the most effective tools in the thought leadership armoury.
Our Services
We can help you come up with an idea – with a team of journalists on hand to ensure you get the best possible angles and narratives.
Our researchers then jump in and create the questions if you would like to use research – we recommend it – and ensure that you will interrogate the correct portion of consumers or potential customers.
Once our robust research is returned, we cam deliver easy-to-understand results in tables, spreadsheets and an executive summary if required.
From there, we’ll agree on key themes, then our writing team will draft up the paper and give you a final say on everything.
Working with Perspectus Global
We’ve got a good blend of journalists, researchers and PR professionals which means that every stage of your white paper is covered by an experienced professional.
The research is tailored, the writing is well crafted and we can help you get cut through with the finished product.
Our latest white papers
PRCA US PR Census 2023
US PR & Communications Census 2023 Perspectus Global x PRCA April 2024This is our second analysis of the PR industry in the US and we have taken a slightly different approach this time around. We have sought out senior practitioners in our survey, and therefore...
Live: The Future of Shopping
Live: The Future of Shopping Perspectus Global & Whatnot April 2024The Covid-19 pandemic changed our shopping habits and our consumer behaviour, first in very obvious ways such as the closure of so-called ‘non-essential’ retail, then more subtly, as the immediate...
Zyna: False Dawns D&I Report 2023
False Dawns: A Response to Three Years of D&I Pledges Perspectus Global & Zyna October 2023The higher echelons of British business remain one of the least diverse spaces in the world. Men, and in particular white men, prevail. Zyna wanted to shine a light on this...
Perspectus Global Menopause Report 2023
Pause for Thought: Reflecting on Menopause and the Workplace Perspectus Global & DAPS September 2023We wanted to create an asset that not only provides a snapshot of menopause and work in 2023, but combines commentary from a wide range of experts in the field, to...
Design of the Workplace Report
Design of the Workplace Report Brookfield Properties & Foster + Partners June 2023With this report, we wanted to explore the psychological impact of well- and poorly designed workplaces through a people-first lens, while also understanding the importance of a...
BSI Net Zero Barometer Report 2023
BSI Net Zero Barometer Report 2023 Perspectus Global x BSI May 2023Since we launched our annual Net Zero Barometer three years ago, organizations of all sizes have had to navigate significant challenges: first Brexit, then the COVID-19 pandemic, and now the impact of...
Finding Talent in a Tough Market: Recruitment and Retention in Modern Britain
Finding Talent in a Tough Market: Recruitment and Retention in Modern Britain Perspectus Global December 2022By polling 2,000 British office workers, we take a journey through modern working life and the possible path to an improved career situation. We look at what...
PR and Communications Census – Perspectus Global x PRCA
The Public Relations and Communications Association (PRCA) has published the results of its first U.S. PR and Communications Census, revealing a thriving industry delivering greater value than ever for organizations and society.
This year’s research, carried out by Perspectus Global and in collaboration with the USC Annenberg Center for Public Relations and PRWeek, is based on survey responses from 500 PR and communications professionals across the U.S., with data gathered between May and June 2022.
Art Of The Workplace
Perspectus Global worked with Brookfield Properties and The School of Life on research and writing the Art Of The Workplace Report to measure the positive impact of arts and culture in the workplace. From a study of 3,000 workers, the report dug into the impact of art and culture on today’s workforce and found a significant impact on wellbeing, creativity and productivity.
Holiday Report 2022 Perspectus Global x Tinderflint
This new report provides insight into the nation’s attitude towards holidays, after the huge disruption to the industry over the past few years.
Consumer confidence and aspirations are explored, and key questions are discussed. We also reveal a list of the most desirable holiday locations abroad and the UK, and a bucket list of holiday experiences that modern Brits most want to enjoy.
The 2022 Dräger UK Safety at Work Report
The 2022 Dräger UK Safety at Work Report Perspectus Global May 2022This year’s findings once again provide fascinating insight, and as well as building on themes introduced in last year’s report, such as the intriguing look at safety in renewable energy (“Safety and...
PRCA Agency Barometer Report 2022
The annual PRCA Agency Barometer is a measure of the industry mood and expectation. The study delivers an economic analysis of the industry, exploring the opinions of a hundred PR agency leaders and revealing their expectations for the next 12 months.
This year’s report offers an upbeat assessment of a growing industry, emerging from the economic and societal challenges of the recent past. In short, the future for PR agencies looks bright.
Audiences
International
With 99 countries spread over five continents, our research has helped brands discover new markets, assess their global reach and get deeper comparative insights into territories they were considering launching into.
Consumer research
Our panels are made up of hundreds of thousands, giving you deep awareness into the views of the nation.
B2B research
Whether it’s consumers or c-suite professionals, we can help you find the right people at the right time and ask them the right questions.
Hard to reach
We have the ability to connect you to target groups of consumers no matter how niche.
