US PR & Communications Census 2023

Perspectus Global x PRCA

April 2024

This is our second analysis of the PR industry in the US and we have taken a slightly different approach
this time around. We have sought out senior practitioners in our survey, and therefore this report gives us the mood from the C-suite. At a time when the challenges facing the industry are increasingly strategic, economic and technological, this seems to us to be the right approach.

The 2023 PRCA U.S. PR Census is based on a sample of 112 senior PR professionals (from account /comms director level and above) from across the region, with data gathered between September and December 2023.