US PR & Communications Census

Perspectus Global x PRCA

This is our second analysis of the PR industry in the US and we have taken a slightly different approach
this time around. We have sought out senior practitioners in our survey, and therefore this report gives us the mood from the C-suite. At a time when the challenges facing the industry are increasingly strategic, economic and technological, this seems to us to be the right approach.

The PRCA U.S. PR Census is based on a sample of 112 senior PR professionals (from account /comms director level and above) from across the region, with data gathered between September and December 2023.