Qual + quan research = successful B2B research

As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects.For B2B clients wanting to garner trade press coverage for their clients, our number one...

Latest from the Blog

Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects

Why research needn’t be scary in 2021

Why research needn’t be scary in 2021

Research can sometimes seem extremely bemusing. Terms like “quantitative”, “qualitative” and “verbatims” are thrown around, breakdowns and demographics rear their heads and results come in piles of excel tables, which seem at first glance to be only legible by people...

Whitepapers

Beauty Report March 2021

Beauty Report March 2021

This report provides a snapshot of how beauty shopping habits have evolved and adapted to the pandemic within the last year. This covers the expedited existing trends as well as the repositioning of spend and altering purchasing methods. We also gaze into the future to discover where new beauty trends may emerge as restrictions are lifted.

Christmas Report 2020

Christmas Report 2020

With a different kind of Christmas on the cards, Perspectus Global conducted research to gain insight into how Britain is preparing for the festivities. This report aims to give a brief overview of spending, gift-giving and the ways people are shopping. It is a snapshot of UK consumers’ Christmas plans.