Qual + quan research = successful B2B research

As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects.For B2B clients wanting to garner trade press coverage for their clients, our number one...

Latest from the Blog

Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects

Why track your brand?

Why track your brand?

Building a strong brand is hard. In fact it might be one of the most challenging things to do in a hugely difficult business landscape.    Once you have a brand, one you feel comfortable with, maintaining that image should be easy, right? Wrong. Your brand’s...