Qual + quan research = successful B2B research

As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects.For B2B clients wanting to garner trade press coverage for their clients, our number one...

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Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects

New Year, New Research!

New Year, New Research!

    The cliché “a week is a long time in politics” was first spoken by Harold Wilson in the mid 1960s. It’s an overused phrase but like most clichés, it has become so because it contains a truth at its heart - events move quickly.    Even though some of...