Latest from the Blog
Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects
Perspectus Global’s Menopause at Work Report 2023
There have been many studies in recent years focusing on menopause in the workplace - so why conduct another? We wanted to create an asset that not only provided a snapshot of menopause and work in 2023, but combined commentary from a wide range of experts in the...
The Importance of Consumer Research for Brands
Consumer research is the process of gathering and analysing data about consumers to better understand their wants, needs, and preferences. This information is then used to develop products and marketing campaigns that are tailored to the needs of the target...
What is B2B Market Research?
B2B market research helps companies uncover essential insights about their target business customers.B2B market research involves gathering data and perspectives from current and prospective business customers. It is essential to discover: What products and services...
The Importance (And Fun) Of International Research
If you’re a brand that operates in multiple countries, conducting international market research is a no brainer. Consumers in different countries have different priorities - and being able to survey them to find out how best to react to their needs is vital.And when...
Why Your Quant and Qual Research Should Not Ignore Emotions
One word that you don’t normally think of when you scan a large spreadsheet or look at a vast number of powerpoint pie charts is “emotion”. They’re numbers. Numbers are seen as either correct or incorrect and there’s no space around them for argument. However, despite...
Do you know what your employees are thinking? If not, here’s why you should (and how you can)
Mentor chats, appraisals, personal development plans, 360 sessions - these are all really useful tools to gauge what a particular employee is feeling about their current role, job development opportunities, and colleague and boss feedback about their performance.And...
Swearing, the Evolution of Language and Britain
Since we were kids, many of us have been told that swearing is not big and not clever - and that using the wrong words could mean trouble. But is that still true in 2023? We wanted to dig a little deeper into the real relationship between Britons and swear words.The...
Now Focus: Why Use Focus Groups For Research?
There are many tools available for research - online quantitative polls, face-to-face interviews, postal surveys, hall tests, observation, desk research and focus groups. Focus groups are small collections of people, normally between 8 and 15, who are gathered...
Don’t Give Me The Double Thumbs Up Grandad!
Our latest Perspectus Global poll asked Gen Zs for feedback on some of the most common hand gestures. The result - a list of ten hand gestures that they believe are deeply uncool and should be consigned to the history books.The worst hand gesture you can make,...
New Year, New Research!
The cliché “a week is a long time in politics” was first spoken by Harold Wilson in the mid 1960s. It’s an overused phrase but like most clichés, it has become so because it contains a truth at its heart - events move quickly. Even though some of...
Perspectus Global Recruitment White Paper Findings
This month we released our Recruitment White Paper, taking a journey through the modern job change process, through the eyes of British workers. The research dug into the problems, issues and challenges caused by a recruitment squeeze and a historically tight labour...
Five FAQs About Qualitative Research
We get asked a lot of questions about our research projects, especially when it comes to qualitive methods of gaining insight. So we thought it'd be useful to pull together the top five most common queries, and provide answers, for anyone who wants to know more about...