Consumer research is the process of gathering and analysing data about consumers to better understand their wants, needs, and preferences. This information is then used to develop products and marketing campaigns that are tailored to the needs of the target audience....
B2B market research helps companies uncover essential insights about their target business customers. B2B market research involves gathering data and perspectives from current and prospective business customers. It is essential to discover: What products and services...
If you’re a brand that operates in multiple countries, conducting international market research is a no brainer. Consumers in different countries have different priorities – and being able to survey them to find out how best to react to their needs is vital. And...
One word that you don’t normally think of when you scan a large spreadsheet or look at a vast number of powerpoint pie charts is “emotion”. They’re numbers. Numbers are seen as either correct or incorrect and there’s no space around them for argument. However, despite...
Mentor chats, appraisals, personal development plans, 360 sessions – these are all really useful tools to gauge what a particular employee is feeling about their current role, job development opportunities, and colleague and boss feedback about their...
This month we released our Recruitment White Paper, taking a journey through the modern job change process, through the eyes of British workers. The research dug into the problems, issues and challenges caused by a recruitment squeeze and a historically tight labour...
