Let’s start as all educational and yet informative blogs start – with a definition. After all, what is desk research? For us, desk research is: “The identification, analysis and presentation of information which is already available – whether...
Everyone likes stories. They’re hardwired into the human brain to deliver pleasure. One of our strongest suits as a research agency, if not our USP, is our ability to tell stories. As a company founded by journalists, we like to pride ourselves on it. But,...
Part of our research toolkit here at Perspectus Global is the qualitative interview. A qualitative interview is a research approach involving personal interaction which allows for the gathering of detailed in-depth information from the participant. Qualitative...
As well as designing the helicopter and painting the Mona Lisa, in 1482, Leonardo Da Vinci produced the first Curriculum Vitae – a list of his accomplishments sent to the Duke of Milan as he looked for work. But over 500 years later, what place does the...
Consumer research is the process of gathering and analysing data about consumers to better understand their wants, needs, and preferences. This information is then used to develop products and marketing campaigns that are tailored to the needs of the target audience....
B2B market research helps companies uncover essential insights about their target business customers. B2B market research involves gathering data and perspectives from current and prospective business customers. It is essential to discover: What products and services...
