Margaritas all round! For the fourth year in a row, our research was behind the global Bacardi Cocktail trends report. Look out for 2026’s edition coming soon. Download your copy here: Bacardi-Cocktail-Trends-Report-2025...
Let’s start as all educational and yet informative blogs start – with a definition. After all, what is desk research? For us, desk research is: “The identification, analysis and presentation of information which is already available – whether...
Everyone likes stories. They’re hardwired into the human brain to deliver pleasure. One of our strongest suits as a research agency, if not our USP, is our ability to tell stories. As a company founded by journalists, we like to pride ourselves on it. But,...
Part of our research toolkit here at Perspectus Global is the qualitative interview. A qualitative interview is a research approach involving personal interaction which allows for the gathering of detailed in-depth information from the participant. Qualitative...
It is a truth universally acknowledged that the best way to learn how to write is to read – and so we have spent a lot of 2023 looking at white papers across an array of sectors. And there have been some fantastic ones published this year. Here are five of our...
