Let’s start as all educational and yet informative blogs start – with a definition. After all, what is desk research? For us, desk research is: “The identification, analysis and presentation of information which is already available – whether...
Everyone likes stories. They’re hardwired into the human brain to deliver pleasure. One of our strongest suits as a research agency, if not our USP, is our ability to tell stories. As a company founded by journalists, we like to pride ourselves on it. But,...
Part of our research toolkit here at Perspectus Global is the qualitative interview. A qualitative interview is a research approach involving personal interaction which allows for the gathering of detailed in-depth information from the participant. Qualitative...
It is a truth universally acknowledged that the best way to learn how to write is to read – and so we have spent a lot of 2023 looking at white papers across an array of sectors. And there have been some fantastic ones published this year. Here are five of our...
There have been many studies in recent years focusing on menopause in the workplace – so why conduct another? We wanted to create an asset that not only provided a snapshot of menopause and work in 2023, but combined commentary from a wide range of experts in...
