Let’s start as all educational and yet informative blogs start – with a definition. After all, what is desk research? For us, desk research is: “The identification, analysis and presentation of information which is already available – whether...
Everyone likes stories. They’re hardwired into the human brain to deliver pleasure. One of our strongest suits as a research agency, if not our USP, is our ability to tell stories. As a company founded by journalists, we like to pride ourselves on it. But,...
Part of our research toolkit here at Perspectus Global is the qualitative interview. A qualitative interview is a research approach involving personal interaction which allows for the gathering of detailed in-depth information from the participant. Qualitative...
As well as designing the helicopter and painting the Mona Lisa, in 1482, Leonardo Da Vinci produced the first Curriculum Vitae – a list of his accomplishments sent to the Duke of Milan as he looked for work. But over 500 years later, what place does the...
With new research by the Chartered Management Institute revealing that a third of employees have quit a job because of bad management, we wanted to explore this issue further. Perspectus Global polled 2000 employed Britons and found that 80 percent of Brits claim to...
In recent years, Market Research has evolved hugely, from the old days of postal surveys, through phone calls and finally to online polls. Now with the growth of AI, things will continue to change – so we thought it might be fun to look at what might happen to...
