If you’re a brand that operates in multiple countries, conducting international market research is a no brainer. Consumers in different countries have different priorities – and being able to survey them to find out how best to react to their needs is vital. And...
One word that you don’t normally think of when you scan a large spreadsheet or look at a vast number of powerpoint pie charts is “emotion”. They’re numbers. Numbers are seen as either correct or incorrect and there’s no space around them for argument. However, despite...
There are many tools available for research – online quantitative polls, face-to-face interviews, postal surveys, hall tests, observation, desk research and focus groups. Focus groups are small collections of people, normally between 8 and 15, who are gathered...
Our latest Perspectus Global poll asked Gen Zs for feedback on some of the most common hand gestures. The result – a list of ten hand gestures that they believe are deeply uncool and should be consigned to the history books. The worst hand gesture you can make,...
This month we released our Recruitment White Paper, taking a journey through the modern job change process, through the eyes of British workers. The research dug into the problems, issues and challenges caused by a recruitment squeeze and a historically tight labour...
We get asked a lot of questions about our research projects, especially when it comes to qualitive methods of gaining insight. So we thought it’d be useful to pull together the top five most common queries, and provide answers, for anyone who wants to know more...
