There have been many studies in recent years focusing on menopause in the workplace – so why conduct another? We wanted to create an asset that not only provided a snapshot of menopause and work in 2023, but combined commentary from a wide range of experts in...
Consumer research is the process of gathering and analysing data about consumers to better understand their wants, needs, and preferences. This information is then used to develop products and marketing campaigns that are tailored to the needs of the target audience....
B2B market research helps companies uncover essential insights about their target business customers. B2B market research involves gathering data and perspectives from current and prospective business customers. It is essential to discover: What products and services...
If you’re a brand that operates in multiple countries, conducting international market research is a no brainer. Consumers in different countries have different priorities – and being able to survey them to find out how best to react to their needs is vital. And...
One word that you don’t normally think of when you scan a large spreadsheet or look at a vast number of powerpoint pie charts is “emotion”. They’re numbers. Numbers are seen as either correct or incorrect and there’s no space around them for argument. However, despite...
There are many tools available for research – online quantitative polls, face-to-face interviews, postal surveys, hall tests, observation, desk research and focus groups. Focus groups are small collections of people, normally between 8 and 15, who are gathered...
