Our latest Perspectus Global poll asked Gen Zs for feedback on some of the most common hand gestures. The result – a list of ten hand gestures that they believe are deeply uncool and should be consigned to the history books. The worst hand gesture you can make,...
This month we released our Recruitment White Paper, taking a journey through the modern job change process, through the eyes of British workers. The research dug into the problems, issues and challenges caused by a recruitment squeeze and a historically tight labour...
We get asked a lot of questions about our research projects, especially when it comes to qualitative methods of gaining insight. So we thought it’d be useful to pull together the top five most common queries, and provide answers, for anyone who wants to know...
We ran research exploring the correlation between 2000 Brits’ star signs and how they feel about Halloween and the supernatural, and revealed some very interesting insights. Key findings from the study are below, and to read your full Halloween horror-scope, compiled...
Who doesn’t love Eurovision? Of course we do at Perspectus Global, where we like to look upon it as one of Europe’s biggest quantitative surveys. After all, it is harvesting opinions (about pop songs) from millions of people all over Europe and beyond – and...
Across the world, just as cultures, politics and people seem almost too different to connect, so can marketplaces. So why bother to work out if there are comparisons to be made? Why do the successful startups, as well as the biggest brands and corporations commission...
