Who doesn’t love Eurovision? Of course we do at Perspectus Global, where we like to look upon it as one of Europe’s biggest quantitative surveys.
After all, it is harvesting opinions (about pop songs) from millions of people all over Europe and beyond – and using them to drive forward their business (arguably the best competition in the world).
What it really shows up is the different attitudes in the different nations towards music and the competition itself. While some countries like France might go for zanier entries, Sweden and Ireland have generally taken the contest more seriously – and in past years won big with the likes of ABBA and Johnny Logan.
However, in recent years, the winners have shifted around – from the hard rock of Finland’s Lordi’s Hard Rock Hallelujah to the Portuguese Fado-tinged tragic love song of Salvador Sobral to the uplifting gospel chanting of the holder Holland’s Duncan Lawrence.
All this tells us is that it’s extremely hard to work out what is going to win, until you’ve done the research and asked all the people around Europe.
And as anyone who has ever watched the contest knows, the scoring from each country can vary wildly.
And so, if you want a winning launch, or to find out what the likelihood of success is going to be, you need to do some international research to make sure you get the full picture.
Fortunately, your project will almost certainly be a bit more and straightforward than selling a successful song, but even if it’s not – we can definitely help you reach around international markets to gather whatever insights you might need for your brand.
We certainly won’t leave you with nul points.
If you’d like to find out more about how we can help with your research, just get in touch at firstname.lastname@example.org.