If you’re a brand that operates in multiple countries, conducting international market research is a no brainer. Consumers in different countries have different priorities – and being able to survey them to find out how best to react to their needs is vital. And...
Who doesn’t love Eurovision? Of course we do at Perspectus Global, where we like to look upon it as one of Europe’s biggest quantitative surveys. After all, it is harvesting opinions (about pop songs) from millions of people all over Europe and beyond – and...
Across the world, just as cultures, politics and people seem almost too different to connect, so can marketplaces. So why bother to work out if there are comparisons to be made? Why do the successful startups, as well as the biggest brands and corporations commission...
