In recent years, Market Research has evolved hugely, from the old days of postal surveys, through phone calls and finally to online polls. Now with the growth of AI, things will continue to change – so we thought it might be fun to look at what might happen to...
B2B market research helps companies uncover essential insights about their target business customers. B2B market research involves gathering data and perspectives from current and prospective business customers. It is essential to discover: What products and services...
Our latest Perspectus Global poll asked Gen Zs for feedback on some of the most common hand gestures. The result – a list of ten hand gestures that they believe are deeply uncool and should be consigned to the history books. The worst hand gesture you can make,...
We conducted a nationwide poll of British office workers to reveal a list of things that are seen as bad form at work … with the age old issue of someone taking credit for your hard work coming top with 37 percent of the vote. Stealing a colleague’s food...
Building a strong brand is hard. In fact it might be one of the most challenging things to do in a hugely difficult business landscape. Once you have a brand, one you feel comfortable with, maintaining that image should be easy, right? Wrong. Your brand’s...
