Margaritas all round! For the fourth year in a row, our research was behind the global Bacardi Cocktail trends report. Look out for 2026’s edition coming soon. Download your copy here: Bacardi-Cocktail-Trends-Report-2025...
Since we were kids, many of us have been told that swearing is not big and not clever – and that using the wrong words could mean trouble. But is that still true in 2023? We wanted to dig a little deeper into the real relationship between Britons and swear...
The cliché “a week is a long time in politics” was first spoken by Harold Wilson in the mid 1960s. It’s an overused phrase but like most clichés, it has become so because it contains a truth at its heart – events move quickly. Even though...
Desk research – also known as secondary or supplementary research – is the practice of pulling together facts, information and opinion which has already been published, into a new report. You can use desk research for an entire report – and...
“Before anything else, preparation is the key to success.” – Alexander Graham Bell You have a great idea for a new product or launch. You are certain that people will want to buy it. It seems so obvious that it can hardly fail. ...
We conducted a nationwide poll of British office workers to reveal a list of things that are seen as bad form at work … with the age old issue of someone taking credit for your hard work coming top with 37 percent of the vote. Stealing a colleague’s food...
