Desk research – also known as secondary or supplementary research – is the practice of pulling together facts, information and opinion which has already been published, into a new report. You can use desk research for an entire report – and...
“Before anything else, preparation is the key to success.” – Alexander Graham Bell You have a great idea for a new product or launch. You are certain that people will want to buy it. It seems so obvious that it can hardly fail. ...
We conducted a nationwide poll of British office workers to reveal a list of things that are seen as bad form at work … with the age old issue of someone taking credit for your hard work coming top with 37 percent of the vote. Stealing a colleague’s food...
We’ve become aware in recent years that misinformation is everywhere. One of the growing vital problems of our age is working out fact from fiction. It’s not mere propaganda, rumours about science, celebrity deaths and even local news are so often twisted and...
Ahoy hoy! When the telephone was first invented in the 1870s, Alexander Graham Bell thought that the appropriate way to answer it was not a simple “hello” but instead the phrase “ahoy hoy”. It survived for a while into the next decade – and is still used by Mr...
We often work with PR agencies who are preparing new business pitches, and have been aware for some time now of the ever increasing hoops they are expected to jump through to win new clients. So, in partnership with the PRCA, we decided to run a survey of PR agency...
