Why track your brand?

Why track your brand?

Building a strong brand is hard. In fact it might be one of the most challenging things to do in a hugely difficult business landscape.    Once you have a brand, one you feel comfortable with, maintaining that image should be easy, right? Wrong. Your brand’s...
Why research needn’t be scary in 2021

Why research needn’t be scary in 2021

Research can sometimes seem extremely bemusing. Terms like “quantitative”, “qualitative” and “verbatims” are thrown around, breakdowns and demographics rear their heads and results come in piles of excel tables, which seem at first glance to be only legible by people...