Since we were kids, many of us have been told that swearing is not big and not clever – and that using the wrong words could mean trouble. But is that still true in 2023? We wanted to dig a little deeper into the real relationship between Britons and swear...
There are many tools available for research – online quantitative polls, face-to-face interviews, postal surveys, hall tests, observation, desk research and focus groups. Focus groups are small collections of people, normally between 8 and 15, who are gathered...
The cliché “a week is a long time in politics” was first spoken by Harold Wilson in the mid 1960s. It’s an overused phrase but like most clichés, it has become so because it contains a truth at its heart – events move quickly. Even though...
This month we released our Recruitment White Paper, taking a journey through the modern job change process, through the eyes of British workers. The research dug into the problems, issues and challenges caused by a recruitment squeeze and a historically tight labour...
We’ve become aware in recent years that misinformation is everywhere. One of the growing vital problems of our age is working out fact from fiction. It’s not mere propaganda, rumours about science, celebrity deaths and even local news are so often twisted and...
