Ahoy hoy! When the telephone was first invented in the 1870s, Alexander Graham Bell thought that the appropriate way to answer it was not a simple “hello” but instead the phrase “ahoy hoy”. It survived for a while into the next decade – and is still used by Mr...
Scrooges look away, Christmas 2021 is coming and it’s coming in hot, looking to be perhaps the biggest festive celebration ever. Christmas last year was like no other, with twice as many people staying at home with their family. This year, many more people are...
Research can sometimes seem extremely bemusing. Terms like “quantitative”, “qualitative” and “verbatims” are thrown around, breakdowns and demographics rear their heads and results come in piles of excel tables, which seem at first glance to be only legible by people...
Anyone working in B2B marketing and PR knows what an important tool a whitepaper is. A deep dive into a specific subject closely related to the brand or organisation’s field of expertise, a whitepaper seeks to inform its audience with engaging content. And ultimately...
