Let’s start as all educational and yet informative blogs start – with a definition. After all, what is desk research? For us, desk research is: “The identification, analysis and presentation of information which is already available – whether...
B2B market research helps companies uncover essential insights about their target business customers. B2B market research involves gathering data and perspectives from current and prospective business customers. It is essential to discover: What products and services...
As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects. For B2B clients wanting to garner trade press coverage for their clients, our number one...
Anyone working in B2B marketing and PR knows what an important tool a whitepaper is. A deep dive into a specific subject closely related to the brand or organisation’s field of expertise, a whitepaper seeks to inform its audience with engaging content. And ultimately...
