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Qual + quan research = successful B2B research

Qual + quan research = successful B2B research

by Perspectus_Admin | Apr 20, 2021 | Analysis, B2B, Featured, Research

As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects. For B2B clients wanting to garner trade press coverage for their clients, our number one...
How to turn your whitepaper rainbow coloured (figuratively speaking) with robust research

How to turn your whitepaper rainbow coloured (figuratively speaking) with robust research

by Perspectus_Admin | Apr 20, 2021 | B2B, Guides, PR, White Papers

Anyone working in B2B marketing and PR knows what an important tool a whitepaper is. A deep dive into a specific subject closely related to the brand or organisation’s field of expertise, a whitepaper seeks to inform its audience with engaging content. And ultimately...

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