Ahoy hoy! When the telephone was first invented in the 1870s, Alexander Graham Bell thought that the appropriate way to answer it was not a simple “hello” but instead the phrase “ahoy hoy”. It survived for a while into the next decade – and is still used by Mr...
We often work with PR agencies who are preparing new business pitches, and have been aware for some time now of the ever increasing hoops they are expected to jump through to win new clients. So, in partnership with the PRCA, we decided to run a survey of PR agency...
Good jokes and anecdotes get repeated and passed down. The earliest story written down by man was the epic of Gilgamesh – penned some 2,000 years before the Bible – and yet the ideas and narratives live on. Flawed but epic heroes on a quest...
Building a strong brand is hard. In fact it might be one of the most challenging things to do in a hugely difficult business landscape. Once you have a brand, one you feel comfortable with, maintaining that image should be easy, right? Wrong. Your brand’s...
Scrooges look away, Christmas 2021 is coming and it’s coming in hot, looking to be perhaps the biggest festive celebration ever. Christmas last year was like no other, with twice as many people staying at home with their family. This year, many more people are...
White papers are important. When done well, they’re in-depth marketing documents that add depth to your brand, engage with issues that are important to your clients and customers, and provide a great tool for sales. They’re technical and detailed, and can be a...
