If you’re a brand that operates in multiple countries, conducting international market research is a no brainer. Consumers in different countries have different priorities – and being able to survey them to find out how best to react to their needs is vital. And...
One word that you don’t normally think of when you scan a large spreadsheet or look at a vast number of powerpoint pie charts is “emotion”. They’re numbers. Numbers are seen as either correct or incorrect and there’s no space around them for argument. However, despite...
We get asked a lot of questions about our research projects, especially when it comes to qualitative methods of gaining insight. So we thought it’d be useful to pull together the top five most common queries, and provide answers, for anyone who wants to know...
We ran research exploring the correlation between 2000 Brits’ star signs and how they feel about Halloween and the supernatural, and revealed some very interesting insights. Key findings from the study are below, and to read your full Halloween horror-scope, compiled...
“Before anything else, preparation is the key to success.” – Alexander Graham Bell You have a great idea for a new product or launch. You are certain that people will want to buy it. It seems so obvious that it can hardly fail. ...