“Before anything else, preparation is the key to success.” – Alexander Graham Bell You have a great idea for a new product or launch. You are certain that people will want to buy it. It seems so obvious that it can hardly fail. ...
Good jokes and anecdotes get repeated and passed down. The earliest story written down by man was the epic of Gilgamesh – penned some 2,000 years before the Bible – and yet the ideas and narratives live on. Flawed but epic heroes on a quest...
White papers are important. When done well, they’re in-depth marketing documents that add depth to your brand, engage with issues that are important to your clients and customers, and provide a great tool for sales. They’re technical and detailed, and can be a...
Recently we created a white paper in partnership with legal activist group ACSO (The Association of Consumer Support Organisations) about Britain’s civil justice system, which revealed that many consider it to be in decline. Entitled Britain: Insurance,...
Before you embark on a research project of any size, you should ensure that you learn how your provider works and you should see if they can answer the following questions. Do they understand what you are trying to achieve? If you have clear goals going into...
