Latest from the Blog
Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects
Pitch imperfect: our new research reveals true cost of new business pitching for PR agencies
We often work with PR agencies who are preparing new business pitches, and have been aware for some time now of the ever increasing hoops they are expected to jump through to win new clients. So, in partnership with the PRCA, we decided to run a survey of PR agency...
Good Research Lasts
Good jokes and anecdotes get repeated and passed down. The earliest story written down by man was the epic of Gilgamesh - penned some 2,000 years before the Bible - and yet the ideas and narratives live on. Flawed but epic heroes on a quest - such as...
Why track your brand?
Building a strong brand is hard. In fact it might be one of the most challenging things to do in a hugely difficult business landscape. Once you have a brand, one you feel comfortable with, maintaining that image should be easy, right? Wrong. Your brand’s...
Why this Christmas could be the biggest ever for brands and consumers
Scrooges look away, Christmas 2021 is coming and it’s coming in hot, looking to be perhaps the biggest festive celebration ever. Christmas last year was like no other, with twice as many people staying at home with their family. This year, many more people are...
White paper or Whitepaper? That is the question!
White papers are important. When done well, they’re in-depth marketing documents that add depth to your brand, engage with issues that are important to your clients and customers, and provide a great tool for sales. They’re technical and detailed, and can be a...
White Paper: Britain’s Civil Justice Service in Decline
Recently we created a white paper in partnership with legal activist group ACSO (The Association of Consumer Support Organisations) about Britain’s civil justice system, which revealed that many consider it to be in decline. Entitled Britain: Insurance,...
The Five Key Questions You Should Ask When Seeking a Research Provider
Before you embark on a research project of any size, you should ensure that you learn how your provider works and you should see if they can answer the following questions. Do they understand what you are trying to achieve? If you have clear goals going into...
Why research needn’t be scary in 2021
Research can sometimes seem extremely bemusing. Terms like “quantitative”, “qualitative” and “verbatims” are thrown around, breakdowns and demographics rear their heads and results come in piles of excel tables, which seem at first glance to be only legible by people...
Commissioning Research –Why it is vital to get it right now
By Mark Speed Introduction The issue of commissioning has hit the front pages thanks to the furore over comments made by Dominic Cummings and the way the government is procuring research. While this may not be the place to go into details here, the MRS was correct to...
What has Qualitative Research ever done for us?
Are you thinking of conducting qualitative research for your brand, but aren't sure of the benefits? Then read our latest blog from our associate consultant, the hugely talented Mark Speed - previous Mori partner and MD of IFF research - on the merits on qual...
Eurovision and International research
Who doesn’t love Eurovision? Of course we do at Perspectus Global, where we like to look upon it as one of Europe’s biggest quantitative surveys. After all, it is harvesting opinions (about pop songs) from millions of people all over Europe and beyond - and using them...
Why do International PR Research?
Across the world, just as cultures, politics and people seem almost too different to connect, so can marketplaces.So why bother to work out if there are comparisons to be made? Why do the successful startups, as well as the biggest brands and corporations commission...