Latest from the Blog
Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects
Looking Forward To 31st October? What’s Your Star Sign?
We ran research exploring the correlation between 2000 Brits’ star signs and how they feel about Halloween and the supernatural, and revealed some very interesting insights. Key findings from the study are below, and to read your full Halloween horror-scope, compiled...
Three Reasons Why We Love Desk Research
Desk research - also known as secondary or supplementary research - is the practice of pulling together facts, information and opinion which has already been published, into a new report. You can use desk research for an entire report - and it's a particular good...
Testing Times: The Importance of Testing With Research
"Before anything else, preparation is the key to success." - Alexander Graham Bell You have a great idea for a new product or launch. You are certain that people will want to buy it. It seems so obvious that it can hardly fail. ...
New research from Perspectus Global reveals the most annoying things you can do at work – but what is at number one?
We conducted a nationwide poll of British office workers to reveal a list of things that are seen as bad form at work … with the age old issue of someone taking credit for your hard work coming top with 37 percent of the vote. Stealing a colleague’s food...
Why robust research is more important than ever before
We’ve become aware in recent years that misinformation is everywhere. One of the growing vital problems of our age is working out fact from fiction. It’s not mere propaganda, rumours about science, celebrity deaths and even local news are so often twisted and...
How the latest Perspectus Global consumer research study revealed the traditional British sayings are heading to the knacker’s yard – and why the media loved it.
Ahoy hoy! When the telephone was first invented in the 1870s, Alexander Graham Bell thought that the appropriate way to answer it was not a simple “hello” but instead the phrase “ahoy hoy”. It survived for a while into the next decade - and is still used by Mr Burns...
Pitch imperfect: our new research reveals true cost of new business pitching for PR agencies
We often work with PR agencies who are preparing new business pitches, and have been aware for some time now of the ever increasing hoops they are expected to jump through to win new clients. So, in partnership with the PRCA, we decided to run a survey of PR agency...
Good Research Lasts
Good jokes and anecdotes get repeated and passed down. The earliest story written down by man was the epic of Gilgamesh - penned some 2,000 years before the Bible - and yet the ideas and narratives live on. Flawed but epic heroes on a quest - such as...
Why track your brand?
Building a strong brand is hard. In fact it might be one of the most challenging things to do in a hugely difficult business landscape. Once you have a brand, one you feel comfortable with, maintaining that image should be easy, right? Wrong. Your brand’s...
Why this Christmas could be the biggest ever for brands and consumers
Scrooges look away, Christmas 2021 is coming and it’s coming in hot, looking to be perhaps the biggest festive celebration ever. Christmas last year was like no other, with twice as many people staying at home with their family. This year, many more people are...
White paper or Whitepaper? That is the question!
White papers are important. When done well, they’re in-depth marketing documents that add depth to your brand, engage with issues that are important to your clients and customers, and provide a great tool for sales. They’re technical and detailed, and can be a...
White Paper: Britain’s Civil Justice Service in Decline
Recently we created a white paper in partnership with legal activist group ACSO (The Association of Consumer Support Organisations) about Britain’s civil justice system, which revealed that many consider it to be in decline. Entitled Britain: Insurance,...