Perspectus Global’s Menopause at Work Report 2023

There have been many studies in recent years focusing on menopause in the workplace - so why conduct another? We wanted to create an asset that not only provided a snapshot of menopause and work in 2023, but combined commentary from a wide range of experts in the...

Do you know what your employees are thinking? If not, here’s why you should (and how you can)

Mentor chats, appraisals, personal development plans, 360 sessions - these are all really useful tools to gauge what a particular employee is feeling about their current role, job development opportunities, and colleague and boss feedback about their performance.And...

Qual + quan research = successful B2B research

As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects.For B2B clients wanting to garner trade press coverage for their clients, our number one...

Latest from the Blog

Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects

Good Research Lasts

Good jokes and anecdotes get repeated and passed down.   The earliest story written down by man was the epic of Gilgamesh - penned some 2,000 years before the Bible - and yet the ideas and narratives live on.   Flawed but epic heroes on a quest - such as...

Why track your brand?

Why track your brand?

Building a strong brand is hard. In fact it might be one of the most challenging things to do in a hugely difficult business landscape.    Once you have a brand, one you feel comfortable with, maintaining that image should be easy, right? Wrong. Your brand’s...

Why research needn’t be scary in 2021

Why research needn’t be scary in 2021

Research can sometimes seem extremely bemusing. Terms like “quantitative”, “qualitative” and “verbatims” are thrown around, breakdowns and demographics rear their heads and results come in piles of excel tables, which seem at first glance to be only legible by people...