Latest from the Blog
Welcome to the Perspectus Global blog. Here you can read our news and views – plus some clues and tips about developing robust and revealing research projects
Why do International PR Research?
Across the world, just as cultures, politics and people seem almost too different to connect, so can marketplaces.So why bother to work out if there are comparisons to be made? Why do the successful startups, as well as the biggest brands and corporations commission...
Qual + quan research = successful B2B research
As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects.For B2B clients wanting to garner trade press coverage for their clients, our number one...
How to turn your whitepaper rainbow coloured (figuratively speaking) with robust research
Anyone working in B2B marketing and PR knows what an important tool a whitepaper is.A deep dive into a specific subject closely related to the brand or organisation’s field of expertise, a whitepaper seeks to inform its audience with engaging content. And ultimately...