Live: The Future of Shopping

Perspectus Global & Whatnot

April 2024

The Covid-19 pandemic changed our shopping habits and our consumer behaviour, first in very obvious ways such as the closure of so-called ‘non-essential’ retail, then more subtly, as the immediate post-pandemic era merged with the cost-of-living crisis.

They say that necessity is the mother of invention, and so it was during the periods of lockdown when retailers found imaginative ways to reach their customers; perhaps the most effective of which was live shopping.

This report is based on results from an online survey, conducted in February 2024, of 2,019 nationally representative adults aged between 18 and 60 and over.