Consumer Research Agency

At Perspectus Global, we uncover how consumers truly think to connect brands with their customers. Our deep consumer insights and experience shape strategic recommendations that drive brand growth. We are partners with the world’s leading brands to develop differentiated products, experiences and marketing strategies that meet consumers’ changing needs.

We believe that consumer research is an essential tool for brands looking to succeed. We recommend that organisations use it to understand their target audience, identify new opportunities, stay up to date with changing behaviours and trends and build strong relationships with their consumers.

It also works well for trend reports and news stories, for thought leadership and brand awareness raising purposes.

For very little effort and expense, you can create products which succeed, campaigns that cut through and ensure loyalty from your customers.

We believe that we can turn the data you receive into concrete return on investment every time.

We conduct many types of consumer research:

Quantitative research:

We have a panel of 100,000 respondents across the UK, and access to 99 international markets, for online surveys. We run quantitative research projects from beginning to end and you can pick and choose which options you use.

Qualitative research:

Our team of researchers includes former journalists who are experts in-depth interviews and more. Our qualitative research will add more depth to your project.

Desk research:

We deliver extensive projects such as market and sector profiles as well as providing context to other larger research projects.

Our Consumer Research Services

Our quantitative research offering is extensive. We have proprietary panels in the UK and US of several hundred thousand active members, and, thanks to our strategic partnerships, access to millions more to put you in touch with a truly global audience.

Our extensive panels means it can target hard-to-reach audiences as well as swift turnaround general projects.

Our qualitative research department adds meat to the bones of our quantitative research. We can offer depth interviews with consumers digging more deeply into why they behave in certain ways. We also partner with another organisation to provide focus groups which fit seamlessly into the project.

Working with Perspectus Global

We partner on projects from beginning to end – as much or as little as you require.

We have extensive experience in crafting questions to get the results you require and can help you by writing our own or offering consultancy on yours. We can also run the research exactly as you wish.

From the moment our research goes into the field and to our panels, it undergoes stringent tests to ensure that respondents are engaged and answering properly. Screener questions as well as OA authentication ensures our data is robust.

After a short period of time in field, we will deliver results in easy-to-read tables and charts. We can also pull out the best stories for you in an executive summary or deliver more detailed analysis.

We also provide the consumer research for our sister company GingerComms, which offers a full sell-in service for national news media, if you want your research to make headlines.

Recent Projects

We’ve worked with the world’s biggest brands. Everyone from Papa John’s Pizza to Amazon books to Leonardo Hotels have used our services.

We’ve hit headlines and delivered strategy briefings for many brands, government bodies and third sector organisations.

With expertise in both qualitative and quantitative research, our team of insights professionals identifies opportunities and answers that cut through assumptions to deliver results fast. 

Our global reach means we can deliver local nuances that make a meaningful difference. Using innovative research methods and technologies, we gain clarity on key issues like product & experience design, brand positioning and messaging, pricing and packaging, customer journeys and much more.

For more information contact us at or via the contact page: