Margaritas all round! For five years we’ve been helping Bacardi with their global research project to find out what the world is drinking. Here’s the most recent and look out for 2026’s version coming soon… Bacardi-Cocktail-Trends-Report-2025...
Recycled Cartonboard in European Markets Perspectus Global February 2026 This report explores how European consumers think about sustainability, packaging, and recycled cartonboard. Based on a December 2025 survey of over 6,000 people across five European countries,...
US PR & Communications Census Perspectus Global x PRCA This is our second analysis of the PR industry in the US and we have taken a slightly different approach this time around. We have sought out senior practitioners in our survey, and therefore this report gives...
Live: The Future of Shopping Perspectus Global & Whatnot April 2024 The Covid-19 pandemic changed our shopping habits and our consumer behaviour, first in very obvious ways such as the closure of so-called ‘non-essential’ retail, then more subtly, as the immediate...
False Dawns: A Response to Three Years of D&I Pledges Perspectus Global & Zyna The higher echelons of British business remain one of the least diverse spaces in the world. Men, and in particular white men, prevail. Zyna wanted to shine a light on this...
