Don’t Give Me The Double Thumbs Up Grandad!

Don’t Give Me The Double Thumbs Up Grandad!

Our latest Perspectus Global poll asked Gen Zs for feedback on some of the most common hand gestures. The result – a list of ten hand gestures that they believe are deeply uncool and should be consigned to the history books. The worst hand gesture you can make,...
Five FAQs About Qualitative Research

Five FAQs About Qualitative Research

We get asked a lot of questions about our research projects, especially when it comes to qualitive methods of gaining insight. So we thought it’d be useful to pull together the top five most common queries, and provide answers, for anyone who wants to know more...