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Pitch imperfect: our new research reveals true cost of new business pitching for PR agencies

Pitch imperfect: our new research reveals true cost of new business pitching for PR agencies

by Caitlin MacLean | Jan 19, 2022 | Uncategorised

We often work with PR agencies who are preparing new business pitches, and have been aware for some time now of the ever increasing hoops they are expected to jump through to win new clients. So, in partnership with the PRCA, we decided to run a survey of PR agency...
Commissioning Research –Why it is vital to get it right now

Commissioning Research –Why it is vital to get it right now

by Caitlin MacLean | Jul 19, 2021 | Uncategorised

By Mark Speed Introduction The issue of commissioning has hit the front pages thanks to the furore over comments made by Dominic Cummings and the way the government is procuring research. While this may not be the place to go into details here, the MRS was correct to...
Qual + quan research = successful B2B research

Qual + quan research = successful B2B research

by Caitlin MacLean | Apr 20, 2021 | Analysis, B2B, Featured, Research

As a research agency specialising in both consumer and B2B research for our PR agency clients, we know a thing or two about developing and executing successful research projects. For B2B clients wanting to garner trade press coverage for their clients, our number one...
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